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A new stadium tour at Anfield!
Continuing their long-term partnership with Imagineear, Liverpool Football Club has launched a new stadium Tour to tell the complete story of one of the most famous clubs in the world.
The self-guided and multimedia group-guided tours, delivered on Imagineear’s MPti™ handheld devices, are available in English, British Sign Language, French, Italian, Spanish, German, Norwegian, Mandarin, Japanese, Arabic, Thai, Indonesian Brazilian Portuguese and Dutch.
The tour experience has been split into three distinct and fascinating sections. During the First Half, visitors learn about the greatest managers the club has ever had (including the ‘Normal One’ and only, Jurgen Klopp), the origins of Liverpool FC and the development of its famous Anfield home, exploring A History Like No Other.
At Half-Time, visitors hear from fans and watch some of the greatest moments in the club’s history. They’ll walk down the ‘European Boulevard’ and meet the Liverpool FC Women’s team, reliving some of Liverpool’s most famous Stories of Success.
And…in the Second Half of the experience, visitors go behind-the-scenes, Inside Anfield on matchday, paying a visit to the Dressing Rooms and the Players’ Tunnel, all before taking a seat in The Kop.
Narrated by actors and lifelong Liverpool fans, David Morrissey (BBC’s Sherwood) and Jackie Jones, the tour tells the incredible story of Liverpool Football Club, its fans, its history and the club it is today. Visitors listen to expert overviews, watch exclusive behind-the-scenes videos, interviews and highlights, including immersive 360 videos of Anfield on matchday, as the Liverpool FC players take to the pitch, and hear fans deliver a spine-tingling rendition of ‘You’ll Never Walk Alone’. Throughout the tour, visitors take on our interactive challenges and quizzes, and younger visitors have over 20 engaging, bite-size activities to complete in the ‘Kop Kids’ Corner’.
Developed in collaboration with the Stadium Tours & Experiences team at Liverpool Football Club, the newly released tour includes: new interview recordings with the Liverpool FC Women’s team and the Club Ambassador, Natasha Dowie, new immersive matchday videos, including newly recorded material with manager Arne Slot, and a re-designed look and feel reflecting the identity of Liverpool Football Club today.
This new tour is a more concise, emotive, and interactive experience bringing Anfield to life like never before, with something for every visitor at every turn.
About Imagineear Ltd
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.
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